2) Pinterest – Create tall multiple image photos of your listing (think Photo Booth) because taller photos take up more space on Pinterest’s interface. You can also use this technique to create boards about homes: decor, color palettes, rooms you like, kids rooms, etc.
3) Twitter – Instead of getting more followers, focus on having more real interactions with the followers you do have. As you do that, you’ll notice you’ll get more followers organically.
4) YouTube – If you’ve attended my MCE class on video you’ll know that online video is more important than ever, and videos have the tendency to rank highly in search engines. Try being specific with your titles by putting in popular neighborhoods where the listing is. Also, use tags/keywords to maximize your exposure. Don’t over do it though. Make sure your title and tags are relevant for the listing or you’ll be penalized.
5) Linkedin – Linkedin is a great place to post articles about your local area. With this strategy alone many Realtors get 70% of their business from Linkedin.
6) Google Plus – Google Plus is the perfect place to create a public community for your local market like “Bradenton Real Estate” or something similar. Unlike Facebook, which is private to search engines, Google Plus is searched so over time can rank high if you are publishing useful content.
As you’ve probably heard me say before, the first step to making these tips work for you is to TRY THEM! I’m no Einstein so if I can do it, you certainly can too! If you have positive results with any of these tips I’d love to hear about it.
Make it a great day!
According to a recent study by Michael Seiler at Old Dominion University, “the majority of buyers spend 60 percent of their online time viewing listing photos but only 20% of the property description. Quality photos have also been linked with more qualified buyers and a higher sales price.Tip 1) Avoid low lighting. Do whatever you need to do – open blinds, turn on lights, etc to avoid taking a photo in low lighting. This is the #1 reason for bad photos. Lighting is everything. Tip 2) Avoid reflections. Never take a photo in a bathroom aiming directly towards the mirror. Instead, take 2 photos at an angle from opposite sides of the bathroom. You can even take the photo on your knees to avoid being in the photo from the mirror’s reflection. As a bonus, this second method often also gives the photo a unique perspective Tip 3) Stage the house before you take photos. If you are on a low budget, remove any unique bright color items and ask homeowners for neutral color blankets, pillows and decorations before you take any photos. Even use just plain white or tan sheets with matching decorative pillows and paintings to dress up a room. Tip 4) Similar to tip two, try to take photos from an angle where you get 3 walls in the photo. This usually makes for a more visually appealing photo. Tip 5) Hide clutter in kitchens and bathrooms. These two room should be minimal – perhaps some tissues and a hand towel on the counter in the bathrooms and some fresh fruit in a decorative bowl in the kitchen. Less is more when it comes to staging. Remove most small appliances (coffee maker, toaster oven, etc) to help highlight the counter space. These 5 tips alone should help you get more viewers of your listing. If you are still having trouble consider hiring a amature photographer – maybe contact your high school, local college or university and pay a photography student to take photos for you. Until next time…
Sometimes the truth hurts, so do some soul searching and decide what it is you are looking to accomplish with your real estate career.
If you’re going to claim that you are the go-to technology guru (or whatever the case may be), use technology! Don’t just slap a couple quick videos together, smother Facebook and YouTube with them all at once, then do it again 6 months later. Be consistent and take the time to make yourself the true expert in whatever it is you claim to be your niche.
Brands are built from the inside out, determine what core values and overall value you’re going to use to stake your claim and stick to it.
“You want people to hire you for your ability to see what is possible.”
Don’t settle for being a run of the mill, ordinary agent, be AWESOME at what you do. Be excited about it. After all, people like to do business, hang out with and generally be around awesome people.
“Be remarkable. A purple cow is remarkable…something people will talk about. Be a purple cow.”
Tech should be used to bring you closer to clients and potential clients, making you both feel more personally connected to each other. That is the basic foundation for a long lasting business relationship rather than a one time, quickie, thanks we’re done-deal. If you’re using technology to hide behind a screen, stop.
Choosing a brokerage-
Choosing a brokerage has all to often become something that is based on fees. Base your choice on experience and that warm fuzy feeling. Feeling like you saved a buck doesn’t make you more successful but feeling positive and like you’re a part of a community does.
Lets Get Uncomfortable-
If something makes you uncomfortable, it is probably a good thing. If you’re feeling extra cozy with what you’re doing, it’s probably time to change things up. The goal is to grow, as a person and as a Realtor. If you aren’t growing, your business isn’t either.
I could go on for another hour but let’s reconvene next week. Until then, make it an awesome weekend and do me a favor,