The Fountains at Farah

The Fountains at Farah is a regional lifestyle-shopping venue offering fresh, name-brand boutiques in addition to on-trend and mid-range department stores. The center features a refreshing open-air atmosphere with numerous cascading water displays, entertainment venues, patio dining, and covered parking.

Selling more homes using Facebook reviews and ratings….It’s easier than you think!

When was the last time you made a purchase online on Amazon.com or some other retailer without looking at the star rating or reading a review? I can’t remember either.


A recent article was talking about some similar services to Yelp and TripAdvisor but for real estate pros. It got me thinking about how Realtors could be using Facebook’s built in Ratings and Reviews to help drive more leads.


Facebook’s system works similarly to what you would expect but give you a couple of advantages.



First, unlike most other review systems, with Facebook you can actually request for reviews to be removed. For example, there are always people who are unfair, rude, offensive, untruthful or just plain don’t like you.  For these reviews, you can request that Facebook remove them. Often times they will, especially for the first 4 reasons I mentioned in the list above.


The second advantage you get is for any other bad or mediocre reviews you might receive, Facebook actually allows you to comment back to the person. This is a great tool for not only making an effort to remedy a true issue, but also to show potential customers that you actually take pride in what you do and will be responsive even in tough times.


That said, don’t strive for perfection. Strive for honesty. If you have a mediocre or even negative review every once in a while, it makes you human and relate-able. Life isn’t perfect and neither are you. We once had a review on our FB page that was quite negative, but I replied to it offering to do whatever it took to get to the bottom of the gentleman’s accusation with my personal cell number and email. I reached out to him personally as well and he didn’t respond to any of this. And ALL of this was public, and I wouldn’t have it any other way. All it did was make the accuser look like he was a guy with an axe to grind and no real issue.


I win.


It is not whether or not you ever make any mistakes that determine the course of your career. It is how you handle those mistakes that makes all the difference.


Imagine how many more people you could help find a home if you have 25 positive reviews and the other Realtors in EP have none.  Luckily for us, we strive to please and have almost exclusively positive reviews. 🙂


Social proof sells.


Until next time,
Sam T.

ArtSpace Lofts

The Artspace El Paso Lofts blends 51 affordable live/ work units for artists and their families with 5,000 square feet of multi-purpose nonprofit commercial space. A large community room on the ground floor will provide space for artists and community groups for meetings, events, exhibitions and performances and although the transformation of this site begins with a beautiful new building, the real and lasting change will be the energy and vitality that artists bring to downtown El Paso.

 

Personal Branding, the New Way To Advertise in Real Estate…

Once upon a time you could put “#1 Agent in El Paso, Tx” or “Multi-Million $ Producer” on your business card and ads and people would take it at face value. Now, however, home buyers have become much   more discriminating and intentional in the way they choose their agent.

top producer el paso texas

Much like how TV used to be 3 channels, then 10 channels, then 200 channels, and now people stream exactly what they want, when they want it.

With so much news, social media, and a ton of Realtors to pick from, you have to change your marketing to appeal to a specific audience.

No longer can you be a generalist and appeal to everyone. You must instead try to relate with specific people and in the end, turn others away. But fear not, those who don’t “click” with you, wouldn’t have been the type of customer that you wanted to work with anyway!

It sounds counter-intuitive but instead of just saying that you are Realtor, perhaps you are recently married and can position yourself as “helping first-time homebuyers find the house of their dreams.”

Or that you are nearing retirement age and can relate with the wants and needs to people in a similar demographic.

Or maybe you are a pet lover, an avid runner, mountain biker or you like travel…the list goes on.

Lets face it, people gravitate towards other people like themselves.

The sooner you start appealing to one type of person, the sooner you’ll start appealing to many, and the more often your phone will ring.

So what do you want to be known for?

Talk soon,

Sam T.

More than Facebook: Using social media to grow your business!

I read a great article the other day that highlighted some great tips on how to utilize social networks

besides Facebook to grow your real estate business.

 

From the article:

1) Instagram – share 10 second short tours of your listings to leave potential buyers wanting more.

2) Pinterest – Create tall multiple image photos of your listing (think Photo Booth) because taller photos take up more space on Pinterest’s interface. You can also use this technique to create boards about homes: decor, color palettes, rooms you like, kids rooms, etc.

Social-media-cover-image-sizing-guide

3) Twitter – Instead of getting more followers, focus on having more real interactions with the followers you do have.  As you do that, you’ll notice you’ll get more followers organically.

4) YouTube – If you’ve attended my MCE class on video you’ll know that online video is more important than ever, and videos have the tendency to rank highly in search engines.  Try being specific with your titles by putting in popular neighborhoods where the listing is.  Also, use tags/keywords to maximize your exposure. Don’t over do it though. Make sure your title and tags are relevant for the listing or you’ll be penalized.

5) Linkedin – Linkedin is a great place to post articles about your local area.  With this strategy alone many Realtors get 70% of their business from Linkedin.

6) Google Plus – Google Plus is the perfect place to create a public community for your local market like “Bradenton Real Estate” or something similar.  Unlike Facebook, which is private to search engines, Google Plus is searched so over time can rank high if you are publishing useful content.

As you’ve probably heard me say before, the first step to making these tips work for you is to TRY THEM! I’m no Einstein so if I can do it, you certainly can too! If you have positive results with any of these tips I’d love to hear about it.

Make it a great day! 

Sam T.

 

6 Easy Tips To Up Your Social Media Game, TODAY!

Capture
I read an article the other day that highlighted some quick yet insightful tips on how to utilize other social networks besides Facebook to drive more business and, at the end of the day, help you make more money all while providing an even more valuable service to your clients!
1) Instagram – share 10 second short tours of your listings to leave potential buyers wanting more. Create a hashtag (#1234MainStreet) for the property address and also the subdivision when doing this. This creates an easy point of reference and could direct a buyer your way!

 

2) Pinterest – Create tall multiple image photos of your listing (think Photo Booth) because taller photos take up more space on Pinterest’s interface. You can also use this technique to create boards about homes: decor, color palettes, rooms you like, kids rooms, etc.

 

3) Twitter – Instead of getting more followers, focus on having more real interactions with the followers you do have.  As you do that, you’ll notice you’ll get more followers organically.

 

4) YouTube – Online video is more important than ever, and videos have the tendency to rank highly in search engines if you are using the right keywords.  Try being specific with your titles by putting in popular neighborhoods where the listing is.  Also, use tags/keywords to maximize your exposure. Don’t over do it though. Make sure your title and tags are relevant for the listing or you’ll be penalized.

 

5) Linkedin – As I covered previously, Linkedin is a great place to post articles about your local area.  With this strategy alone many realtors get 70% of their business from Linkedin.

 

6) Google Plus – Google Plus is a great place to create a public community for your local market like “El Paso Real Estate” or something similar.  Unlike Facebook, which is private to search engines, Google Plus is searched so over time can rank high if you are publishing useful content.
If you have had positive results with any of these tips I’d love to hear about it.

 

Make it a great day and don’t forget to be remarkable!
(remember the purple cow?!, she’s remarkable, something people will remember)
Purple+cow
Until next time,
Sam Trimble

The importance of quality listing photos (and how to fix yours)

According to a recent study by Michael Seiler at Old Dominion University, “the majority of buyers spend 60 percent of their online time viewing listing photos but only 20% of the property description.   Quality photos have also been linked with more qualified buyers and a higher sales price.

1408351611398_wps_21_Terrible_real_estate_agen    contemporary-living-room

 

Tip 1) Avoid low lighting.  Do whatever you need to do – open blinds, turn on lights, etc to avoid taking a photo in low lighting.  This is the #1 reason for bad photos. Lighting is everything.

Tip 2) Avoid reflections.  Never take a photo in a bathroom aiming directly towards the mirror. Instead, take 2 photos at an angle from opposite sides of the bathroom.  You can even take the photo on your knees to avoid being in the photo from the mirror’s reflection.  As a bonus, this second method often also gives the photo a unique perspective

Tip 3) Stage the house before you take photos.  If you are on a low budget, remove any unique bright color items and ask homeowners for neutral color blankets, pillows and decorations before you take any photos. Even use just plain white or tan sheets with matching decorative pillows and paintings to dress up a room.

Tip 4) Similar to tip two, try to take photos from an angle where you get 3 walls in the photo. This usually makes for a more visually appealing photo.

Tip 5) Hide clutter in kitchens and bathrooms.  These two room should be minimal – perhaps some tissues and a hand towel on the counter in the bathrooms and some fresh fruit in a decorative bowl in the kitchen. Less is more when it comes to staging.  Remove most small appliances (coffee maker, toaster oven, etc) to help highlight the counter space.

These 5 tips alone should help you get more viewers of your listing.  If you are still having trouble consider hiring a amature photographer – maybe contact your high school, local college or university and pay a photography student to take photos for you.

Until next time…