The Fountains at Farah is a regional lifestyle-shopping venue offering fresh, name-brand boutiques in addition to on-trend and mid-range department stores. The center features a refreshing open-air atmosphere with numerous cascading water displays, entertainment venues, patio dining, and covered parking.
We were excited to be the title company of choice for this amazing project. The MCA-CC is a first of it’s kind bio-medical research facility and incubator in the region with over 60,000 square feet of research laboratories and collaboration space.
The Artspace El Paso Lofts blends 51 affordable live/ work units for artists and their families with 5,000 square feet of multi-purpose nonprofit commercial space. A large community room on the ground floor will provide space for artists and community groups for meetings, events, exhibitions and performances and although the transformation of this site begins with a beautiful new building, the real and lasting change will be the energy and vitality that artists bring to downtown El Paso.
We were excited to be the title company of choice for this amazing project. The MCA-CC will be a first of it’s kind bio-medical research facility and incubator in the region.
Once upon a time you could put “#1 Agent in El Paso, Tx” or “Multi-Million $ Producer” on your business card and ads and people would take it at face value. Now, however, home buyers have become much more discriminating and intentional in the way they choose their agent.
Much like how TV used to be 3 channels, then 10 channels, then 200 channels, and now people stream exactly what they want, when they want it.
With so much news, social media, and a ton of Realtors to pick from, you have to change your marketing to appeal to a specific audience.
No longer can you be a generalist and appeal to everyone. You must instead try to relate with specific people and in the end, turn others away. But fear not, those who don’t “click” with you, wouldn’t have been the type of customer that you wanted to work with anyway!
It sounds counter-intuitive but instead of just saying that you are Realtor, perhaps you are recently married and can position yourself as “helping first-time homebuyers find the house of their dreams.”
Or that you are nearing retirement age and can relate with the wants and needs to people in a similar demographic.
Or maybe you are a pet lover, an avid runner, mountain biker or you like travel…the list goes on.
Lets face it, people gravitate towards other people like themselves.
The sooner you start appealing to one type of person, the sooner you’ll start appealing to many, and the more often your phone will ring.
So what do you want to be known for?
I read a great article the other day that highlighted some great tips on how to utilize social networks
besides Facebook to grow your real estate business.
From the article:
2) Pinterest – Create tall multiple image photos of your listing (think Photo Booth) because taller photos take up more space on Pinterest’s interface. You can also use this technique to create boards about homes: decor, color palettes, rooms you like, kids rooms, etc.
3) Twitter – Instead of getting more followers, focus on having more real interactions with the followers you do have. As you do that, you’ll notice you’ll get more followers organically.
4) YouTube – If you’ve attended my MCE class on video you’ll know that online video is more important than ever, and videos have the tendency to rank highly in search engines. Try being specific with your titles by putting in popular neighborhoods where the listing is. Also, use tags/keywords to maximize your exposure. Don’t over do it though. Make sure your title and tags are relevant for the listing or you’ll be penalized.
5) Linkedin – Linkedin is a great place to post articles about your local area. With this strategy alone many Realtors get 70% of their business from Linkedin.
6) Google Plus – Google Plus is the perfect place to create a public community for your local market like “Bradenton Real Estate” or something similar. Unlike Facebook, which is private to search engines, Google Plus is searched so over time can rank high if you are publishing useful content.
As you’ve probably heard me say before, the first step to making these tips work for you is to TRY THEM! I’m no Einstein so if I can do it, you certainly can too! If you have positive results with any of these tips I’d love to hear about it.
Make it a great day!
According to a recent study by Michael Seiler at Old Dominion University, “the majority of buyers spend 60 percent of their online time viewing listing photos but only 20% of the property description. Quality photos have also been linked with more qualified buyers and a higher sales price.
Tip 1) Avoid low lighting. Do whatever you need to do – open blinds, turn on lights, etc to avoid taking a photo in low lighting. This is the #1 reason for bad photos. Lighting is everything.
Tip 2) Avoid reflections. Never take a photo in a bathroom aiming directly towards the mirror. Instead, take 2 photos at an angle from opposite sides of the bathroom. You can even take the photo on your knees to avoid being in the photo from the mirror’s reflection. As a bonus, this second method often also gives the photo a unique perspective
Tip 3) Stage the house before you take photos. If you are on a low budget, remove any unique bright color items and ask homeowners for neutral color blankets, pillows and decorations before you take any photos. Even use just plain white or tan sheets with matching decorative pillows and paintings to dress up a room.
Tip 4) Similar to tip two, try to take photos from an angle where you get 3 walls in the photo. This usually makes for a more visually appealing photo.
Tip 5) Hide clutter in kitchens and bathrooms. These two room should be minimal – perhaps some tissues and a hand towel on the counter in the bathrooms and some fresh fruit in a decorative bowl in the kitchen. Less is more when it comes to staging. Remove most small appliances (coffee maker, toaster oven, etc) to help highlight the counter space.
These 5 tips alone should help you get more viewers of your listing. If you are still having trouble consider hiring a amature photographer – maybe contact your high school, local college or university and pay a photography student to take photos for you.
Until next time…