I read an article the other day that highlighted some quick yet insightful tips on how to utilize other social networks besides Facebook to drive more business and, at the end of the day, help you make more money all while providing an even more valuable service to your clients!
1) Instagram – share 10 second short tours of your listings to leave potential buyers wanting more. Create a hashtag (#1234MainStreet) for the property address and also the subdivision when doing this. This creates an easy point of reference and could direct a buyer your way!
2) Pinterest – Create tall multiple image photos of your listing (think Photo Booth) because taller photos take up more space on Pinterest’s interface. You can also use this technique to create boards about homes: decor, color palettes, rooms you like, kids rooms, etc.
3) Twitter – Instead of getting more followers, focus on having more real interactions with the followers you do have. As you do that, you’ll notice you’ll get more followers organically.
4) YouTube – Online video is more important than ever, and videos have the tendency to rank highly in search engines if you are using the right keywords. Try being specific with your titles by putting in popular neighborhoods where the listing is. Also, use tags/keywords to maximize your exposure. Don’t over do it though. Make sure your title and tags are relevant for the listing or you’ll be penalized.
5) Linkedin – As I covered previously, Linkedin is a great place to post articles about your local area. With this strategy alone many realtors get 70% of their business from Linkedin.
6) Google Plus – Google Plus is a great place to create a public community for your local market like “El Paso Real Estate” or something similar. Unlike Facebook, which is private to search engines, Google Plus is searched so over time can rank high if you are publishing useful content.
If you have had positive results with any of these tips I’d love to hear about it.
Make it a great day and don’t forget to be remarkable!
(remember the purple cow?!, she’s remarkable, something people will remember)
